Thinking about how modern products are built — and how they win.

Essays, breakdowns, and frameworks on AI, product strategy, search-first growth, and building software that actually scales.

Why Most AI Products Fail (And How to Build Ones That Don't)

The gap between AI demos and production systems reveals fundamental misunderstandings about what makes AI products successful.

Why the most valuable digital products are engineered for organic discovery from day one, not retrofitted for SEO later.

The systematic approach to taking a product from concept to traction, based on patterns from successful launches.

How to build interfaces that convert without manipulating users. Ethical design that drives business results.

How AI is changing search, and why companies that adapt their SEO strategy now will dominate the next decade.

Want to apply these ideas to your product?